What is Singles' Day?
What’s the biggest retail event in the world now? Black Friday? Christmas? If you didn’t answer Singles’ Day, read on.
One thing that learning Mandarin has done for me, has been to open my eyes to many aspects of Chinese culture, but it’s also made details of Chinese technology and business much more approachable. One curious business phenomena is Singles’ Day.
Chinese Singles’ Day was also called Bachelors’ Day and had its origins back in 1993 at Nanjing University. But Jack Ma from Alibaba really made this fly. He promoted it as a form of anti-Valentines Day. China has many unmarried singles who now have significant disposable incomes, and Singles Day is a day that celebrates their pride in being single. The date chosen was 11/11 (November 11 or as many Chinese say about this event “double one double one” or “four singles”).
2018-11-15